CDW reveal of the new DeadGood showroom
We have been so happy and overwhelmed with the response we received (and are still receiving) for the showroom we transformed for furniture brand DeadGood. A unbelievably fast turnaround, this project went from concept to real life showroom in only 10 weeks!
DeadGood approached us ahead of Clerkenwell Design Week to help transform their showroom and create a knock out platform to showcase their new collection. We set out to create a design that would be reflective of their brand personality and values plus be a talking point at Clerkenwell Design Week and into the future.
The brief was to create a retail showroom as a backdrop to the new Deadgood contract furniture collection and a stylish and practical space which demonstrated current trends in workspace interiors. Key to the success of the space was to successfully celebrate the values of the Deadgood brand which infamously does not take itself too seriously. The innovative, fun and rebellious spirit had huge appeal to Trifle*, with both brands sharing a similar philosophy across business and design.
We put personality and playfulness at the heart of the concept, working with a vibrant Summer-inspired palette that we felt would best bring the new products to life within the space. Ourselves and DeadGood were united in wanting to express how colour and fun can be used to great effect in working environments, and were aligned in wanting to be bold and brave with each decision made, ensuring there were surprises along the way too.
For more background on the project and some more beautiful imagery of the space, check out our DeadGood case study here.
Author: Nadia Themistocleous, Lead Interior Designer
Nadia has worked with Trifle* since 2016 and has been the interior lead for some of our most ambitious projects to date including MVF, BenchSci and TriliTech. Prior to Trifle* and managing her own interior design company, she worked for a decade in advertising and the music industry creating and executing creative campaigns and events. She is passionate about translating our client’s culture, identity or ways of working into the spaces they inhabit ensuring that every space created for our clients is as unique as their business or home is.